SOEUR & LIDO
First swim.
Soeur launches its debut line of swimwear in collaboration with the Venetian brand Lido.
A summer capsule composed of three sleek and sculpting swimsuit styles, a striped shirt dress, a light skirt and essential swim accessories.
THE COLLECTION
Featuring precise cuts, deep / dark and timeless colours with Italian notes (Pistacchio, Caramello, Bacio), and a Made in Italy provenance, Lido and Soeur combine their respective savoir-faire and aesthetics in three models of elegant and technical swimsuits.
These new classics are joined by the wide stripes of a sarong-style wrap skirt, a cotton voile liquette dress and a large beach towel.
All of which can be slipped into the BORSA, the new canvas bag ideal for seaside and city.
ABOUT LIDO
Lido was born out of a desire to create practical swimwear defined by a timeless, minimalist aesthetic that belies its Italian roots, with a contemporary edge. Lido is based in the heart of Venice, the namesake of its home island – a place long synonymous with leisure and unassuming elegance. Lido is designed to last.
Made in the North of Italy, each piece is crafted with a sharp attention to detail, using the highest quality fabrics which feel like a second skin. Lido’s focus is on wearability and silhouettes that allow fluid movement while shaping the body.
THE CAMPAIGN
Soeur and Lido immortalise their collaboration in Venice, a setting steeped in history on the outskirts of the island of Lido,
fronting the Adriatic Sea.
The collection is photographed on Tanya Ruban by Ben Beagent. A refreshing dive into summer.